Our two-year collaboration to evolve one of Europe’s fastest-growing car brands.

A partnership to accelerate brand impact

We’re proud to announce our partnership with Škoda, one of Europe’s fastest-growing car brands. Over the course of two years, we’ll work closely with the team to evolve Škoda’s brand strategy and identity, strengthening its presence in key markets and building long-term brand equity.

As the brand moves into its next chapter, the goal is clear: ensure Škoda becomes the first choice for Everyday Explorers—drivers who seek meaningful, everyday experiences while staying true to their values.
We’re acting as brand guardians across the entire experience, from strategy to design to in-market expression. Together, we’re refining the brand’s positioning, enhancing its impact and clarity, and embedding consistency at every touchpoint.

Meredith Kelly

We’re not just updating how we look—we’re evolving how we make people feel. Together with Saffron, we’re crafting a brand that reflects our ambition and challenger mindset.

Head of Marketing, Škoda

The collaboration is already well underway, with both teams working in sync to ensure the Škoda brand stands out for what it delivers, and what it represents, in a crowded global landscape.

"Our collaboration with Škoda is a unique opportunity to strengthen and refine the brand’s positioning. We’re excited to help shape its future, shifting in-market perceptions of value and building lasting brand equity." Jacob Benbunan, CEO, Saffron

Driving Škoda’s brand forward

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Driving Škoda’s brand forward

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