News
News
Saffron joins our client Engel & Völkers in unveiling an icon, refined.
Launched globally today, the joint work for the leading platform for real estate agents includes a new villa symbol, brand architecture, and other components of the overall design system emphasising a digital-first experience.
The most significant changes are based on modifications to the logo and the creation of a custom typeface in collaboration with type foundry Dalton Maag. The scalable digital design unifies the complex global network of owned and licensed digital platforms for users and devices across languages and platforms.
‘The new branding reflects the evolutionary development of our company – which has grown successfully around the globe in recent years and continuously becomes more digitised – without losing sight of its identity and core values,’ commented Christian Völkers, Founder and Chairman of the Advisory Board of Engel & Völkers. ‘The new wordmark and the iconic, now detached villa symbol combine both heritage and modernity while being clear and timeless.’
Implemented following a highly collaborative two-year development process, the new brand experience reflects the company’s uniquely premium lifestyle by bringing competence, exclusivity and passion to every client interaction.
