Meta's Zach Stubenvoll and Saffron's Gabor Schreier will discuss their partnership and the future of social connection at the CXI conference.

The partnership building the next chapter of social connection

<a href="https://about.meta.com/" target="_blank" rel="noreferrer noopener">Meta</a> Head of Design Zach Stubenvoll and Saffron Chief Creative Officer Gabor Schreier are onstage in conversation today at the <a href="https://www.cxi-konferenz.org/en/" target="_blank" rel="noreferrer noopener">CXI</a> brand identity conference in Bielefeld, Germany. Together, they’ll talk about the partnership bringing Meta’s brand ecosystem to life and give insights into the complexity of the process of shaping the brand that’s building the next chapter of social connection. 
The CXI conference brings together brands and agencies to talk about the intricacies of the collaborative relationships creating corporate and brand identities around the world. CXI features presentations from both sides of these partnerships and covers conversations like how to define effectiveness, agreements and trade-offs that need to be made, and what makes a collaboration successful. 
In addition to Saffron x Meta, other brands and agencies attending this year’s conference together are <a href="https://www.skoda-auto.com/" target="_blank" rel="noreferrer noopener">Skoda</a> x <a href="https://www.strichpunkt-design.de/en" target="_blank" rel="noreferrer noopener">Strichpunkt</a>, <a href="https://jokolade.de/" target="_blank" rel="noreferrer noopener">Jokolade</a> x <a href="https://www.instagram.com/mathildamutant/" target="_blank" rel="noreferrer noopener">Designstudio Mathilda Mutant</a>, <a href="https://www.hamburgtowers.de/" target="_blank" rel="noreferrer noopener">Veolia Towers</a> x <a href="https://www.sherpa-design.de/" target="_blank" rel="noreferrer noopener">Sherpa Design</a>, and <a href="https://www.founderland.org/" target="_blank" rel="noreferrer noopener">Founderland</a> x <a href="https://rga.com/" target="_blank" rel="noreferrer noopener">R/GA</a>.

A huge thank you to CXI and Robert Paulmann for hosting us last week and everyone who came to hear us talk about our experience building a creative partnership with Meta to help bring their brand to life. A very special thank you to Zach Stubenvoll for joining Saffron’s Gabor Schreier on stage in Bielefeld and a joint Meta / Saffron team in the metaverse. Thanks to the whole team for all these years of collaboration. It was a privilege sharing the work we do together. We loved hearing from all of our fellow keynote speakers who gave us a glimpse into their creative partnerships. A big thank you to photographer Pascal Mächtlen and host Holger Volland of brand eins for moderating. CXI is Europe’s biggest branding conference and is unique as the only conference where you share the stage with your client and the audience gets the opportunity to hear insights from both at the same time. It was an honour to be back again, taking part for a fourth time after sharing our work with Vueling Airlines in 2009, A1 Telekom Austria in 2014, and YouTube in 2018.

Meta x Saffron together at CXI

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