We worked with the digital assets platform to reposition their brand and create their new identity.

Leading the next generation of crypto-powered finance

Since their founding in 2018, Nexo have been a pioneer in digital finance, building trust and stability in a rapidly evolving market. Now, with the next generation of wealth on the horizon, we worked together to create a brand that reflects this momentum forward.
Introducing a bold new identity, the rebrand signals Nexo’s continued commitment to innovation, security, and delivering real value for investors. The new logo, refreshed colour palette, and refined visual system embody confidence and clarity, reinforcing Nexo’s position at the forefront of the technological evolution in the crypto financial market.

Beyond aesthetics, this transformation extends to Nexo’s verbal identity—articulating a future-focused vision that bridges traditional finance with the potential of emerging technologies. By doing so, Nexo empowers investors with smarter ways to take their wealth forward and grow beyond the limits of conventional finance.

This evolution coincides with a moment of recognition—the Nexo Card was recently named The Most Exciting Payments Solution of 2025 by the International Association for Trusted Blockchain Applications (INATBA), underscoring its impact and leadership in the industry. The rebrand itself <a href="https://www.thedrummarketingawards.com/emea/en/page/results#/dma-emea/2025/rebrand-or-relaunch/nexo-the-wealth-shift" target="_blank" rel="noreferrer noopener">was also named</a> a Finalist for Best Rebrand or Relaunch at The Drum Awards 2025, highlighting the strategic depth and creative excellence of this transformation.
A new chapter begins, but Nexo’s core promise remains unchanged: innovating to stay ahead, and enabling investors to navigate the future of finance with confidence.

Nexo unveils bold new brand for the future of wealth

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City Brand Barometer 2025, Tourism edition coming soon

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