In the first of a two-part special of our Disruptive Branding podcast, guests Haitham Alturaigi, Rashad Moglbay, and Alfredo Fraile explore how purpose-driven leadership and pioneering approaches are driving progress and aligning brands with the Kingdoms goals for Vision 2030.

<div class="afc__flexible-two-column-text"><h2 class="afc__flexible-two-column-text__title">Innovative approaches that engage new generations and create memorable experiences</h2><div class="afc__flexible-two-column-text__text">Across a two-part special of Saffrons Disruptive Branding podcast, we invite you to hear discussions from the recent Pioneering with Purpose event, a first of its kind brand leadership conference in Riyadh hosted with partners <a rel="noopener" target="_blank" href="https://bold.com.sa/">The Bold Group</a>.&nbsp;&nbsp;

As a milestone toward achieving <a rel="noopener" target="_blank" href="https://www.vision2030.gov.sa/">Vision 2030</a>, the event explored how purpose-driven brand leadership is engaging new generations and accelerating innovation in a new era of memorable experiences for the Kingdom of Saudi Arabia.&nbsp;

Bringing together experienced Saudi marketers across destination, financial and consumer sectors as well as international pioneers in mobility, the event included two roundtables on Pioneering the Future and Places with Purpose.

In this first episode, Pioneering the Future', guests Haitham Alturaigi, Director of Brand Communications at <a rel="noopener" target="_blank" href="https://tamara.co/en/index.html">Tamara</a>, Rashad Moglbay, Head of <a rel="noopener" target="_blank" href="https://bold.com.sa/boldbrands">Bold Brands</a>, as well as Alfredo Fraile, Executive Director at Saffron, explore the impact of purpose-driven leadership and how pioneering approaches engaging new generations and creating memorable experiences can drive progress and align brands with the Kingdom's vision and goals.&nbsp;

Stay tuned for Places with Purpose, our next episode in this two-part special featuring Saudi and global brand practitioners exploring the future of brand in the Kingdom of Saudi Arabia.&nbsp;

Pioneering the future of brand in Saudi Arabia

Related links

The impulse of a new generation

AI on tap, creativity on top

Saffron named top studio of 2025

Pioneering the future of brand in Saudi Arabia

Related links

Related work

The impulse of a new generation

AI on tap, creativity on top

Saffron named top studio of 2025