Creative Boom’s design community chose Saffron as one of the world’s most inspiring agencies, highlighting our work with SNB’s NEO.

We’re delighted to be featured in Creative Boom’s list of <a href="https://www.creativeboom.com/inspiration/25-creative-studios-inspiring-us-the-most-in-2025/" target="_blank" rel="noreferrer noopener">‘The 25 creative studios inspiring us the most in 2025’,</a> a global roster of agencies shaping the creative landscape today.
According to Creative Boom, these studios are doing more than just making beautiful work, they’re actively shaping discussions and tackling the big challenges facing our industry and society. We’re proud to be recognised alongside peers we admire.
Creative Boom highlighted in particular <a href="https://saffron-consultants.com/work/neo" target="_blank" rel="noreferrer noopener">our work with NEO,</a> a digital lifestyle bank we helped bring to life with Saudi National Bank.

NEO is part of a cultural shift that speaks to Saudi Arabia’s next generation: ambitious, digitally native, hungry for self-expression, and culturally curious.
From day one, the brief was bigger than design. Together with SNB, we built a brand that reflects and supports self-improvement, whether they’re managing their day-to-day finances, or planning for the future.

Every interaction is designed to inspire and delight, from gamified features to rewards that build lasting loyalty.
In designing NEO’s identity and experience, we drew inspiration from Saudi neo-futurism, integrated cultural insights into every layer, and even gave the brand its own sound.
The result is a brand that empowers a new generation to take charge of their finances and shape their futures.

Saffron named top studio of 2025

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