The refreshed identity marks the global tech leader’s next phase of growth and digital innovation in the AI era.

SCALE AT SPEED

Born from engineering and telecom roots, Tech Mahindra is a key international tech player delivering full-stack digital, engineering, and consulting services across sectors in more than 90 countries.  
Working closely with the Tech Mahindra team, we crafted a platform that connects their ambition, design, and four decades of innovation under a shared promise: Scale at Speed.

Under new leadership, Tech Mahindra’s portfolio was growing rapidly with significant investment in areas like AI and cloud computing. Together, we worked to align its identity with a new strategy for the future, bringing cohesion to the brand’s offer and strengthening its global presence.
The new brand asserts Tech Mahindra’s leadership as an innovative transformation partner grounded in trust, human ingenuity, and an entrepreneurial spirit. Woven throughout is the Mahindra Group’s ‘Rise’ DNA—a commitment to driving positive change in the lives of its communities.
An agile design system moves beyond typical tech industry principles to deliver a confident, contemporary visual identity. Building on the Mahindra Group heritage, a new symbol, fresh colour palette, and rich motion language bring the brand’s unique character to life.

Tech Mahindra’s new brand unifies the organisation and signals its intent, giving it the tools to stand confidently beside the world’s top technology and consulting leaders as a future-ready transformation partner.   
Congratulations to Tech Mahindra on this milestone.

Tech Mahindra's brand rises for tomorrow

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