VRT: A forever current media brand for the Flemish people

30 October 2022
Less than a min read

VRT, VRT NWS, and VRT MAX

Saffron transforms the Flemish national broadcaster into a future-proof media brand through VRT, VRT NWS, and VRT MAX.

Saffron worked with VRT to define a brand strategy and architecture that clarifies VRT NWS and VRT MAX’s role and relationship with the masterbrand VRT, and connects to their linear TV and Radio brands. The new identity is a flexible and future proof design system that visually connects the brands more closely with VRT whilst providing them with enough visual expression to suit their respective audiences.

“Saffron played an important role as our creative partner throughout this process. They have brought VRT and its brands a big step closer to the Flemish people” said Tom Peeters, Head of Connections (Algemeen directeur Connectie), VRT.

“These are digital and motion first identities, they live with their audiences where they are and where they will be,” commented Saffron Creative Director Drew Coughlan. “With their unique role within Flemish society and commitment to media integrity, we’re proud to help the VRT deliver on a more representative future for Flanders.”