The rebrand brings an updated look and fresh strategic positioning to VRT’s children's programming on VRT MAX.

A safe and curious world for young minds

Congratulations to VRT on launching the fresh new look of their children’s offering, Ketnet and Ketnet Junior.    Ketnet, the go-to channel for children in Flanders up to age twelve, continues to deliver a mix of fun and educational programming, while Ketnet Junior provides tailored content for children under age six.  Coinciding with the start of new school year in Belgium, VRT relaunched Ketnet and Ketnet Junior signalling a change, with their integration into VRT MAX, the VRT streaming platform. The relaunched brands include a new positioning of creating a safe and curious space for children of Flanders to channel their curiosity.
The work with Ketnet and Ketnet Junior is the next step in the transformation of VRT. After working on the successful integration of the Flemish public broadcaster’s radio stations into VRT MAX last year, we undertook the strategic, visual and UI rebrand of Ketnet and Ketnet Junior, bringing them closer together and into the world of VRT. We’re proud to continue <a href="https://saffron-consultants.com/work/vrt" target="_blank" rel="noreferrer noopener">our collaboration with VRT</a>, having also worked on the brand identities for <a href="https://saffron-consultants.com/journal/vrt-relaunches-mnm" target="_blank" rel="noreferrer noopener">MNM</a>, <a href="https://saffron-consultants.com/work/radio-1" target="_blank" rel="noreferrer noopener">Radio 1</a>, and <a href="https://saffron-consultants.com/work/studio-brussel" target="_blank" rel="noreferrer noopener">Studio Brussel.</a>

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VRT relaunches Ketnet and Ketnet Junior

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