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Insights

  • 13 December 2023
  • 2 min read

What it takes for brands to be lucky

  • 13 December 2023
  • 2 min read
Text: 'How to see brand success in 2024'

Related links

  • 'What it takes for brands to be lucky' in WARC

    [EN]
  • '"Practical optimism" and the trends that will define creativity in 2024' in Creative Moment

    [EN]
  • Why brands need practical optimism

    [EN]

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