Zelestra’s new brand driving the future of energy

Congratulations to Zelestra for launching their new brand we created together, supporting their evolution as a global, customer-centric platform providing multi-energy decarbonization solutions.

Zelestra, formerly known as Solarpack, leverages solar, wind, battery storage, and green hydrogen technologies to drive the energy transition forward. The rebrand solidifies the company’s purpose and growth strategy, building on more than two decades of experience as a trusted renewable energy partner for customers, communities and stakeholders in 13 countries worldwide.

We collaborated with Zelestra to craft their new name, brand strategy and verbal identity focused on serving customer needs through collaborative, tailored solutions, and an Employee Value Proposition (EVP) that drives a cultural transformation as the company and employees build an ambitious project together.

Zelestra's new visual identity we crafted together breaks from the sector’s conventional greens and blues, differentiating them from competitors while establishing a unique presence that symbolises the brand’s innovative and forward-thinking approach in the multi-tech energy sector.