Saffron’s point of view on the Metaverse
Working with Meta towards establishing their brand, we have been thinking about and creating the new ‘dimensionality’ that the Metaverse requires of brands.
How will each Metaverse differ from another and how will this affect brands? How consistent or purposely different should brands be on and off the Metaverse? How will the Metaverse create new ways to articulate brands? Using brand purpose as a guide, Saffron examines a number of ways in which brands can choose to engage with audiences across different Metaverse ‘flavours’.
Download the report to understand how your brand can adapt both inside and outside of the Metaverse.