A transformative year for the Asociación Española Contra el Cáncer

Asociación Española Contra el Cáncer had led the fight against cancer in Spain for almost 70 years when it entrusted Saffron with its greatest challenge to continue to make history. Together we were able to create a new brand identity that bridges the gap between the reality of the Association and its outdated perception, and reflects their commitment to become a people-first organisation. The rebrand launched in October 2021. This October, we were fortunate to welcome our client Yolanda Domínguez Vega back to our office in Madrid – both to drive internal awareness about cancer, and to listen first-hand to how she and the Association have experienced their new brand’s impact.

In this podcast episode, Saffron Strategy Director Paloma Castiñeira caught up with Yolanda Domínguez Vega on the Asociación Española Contra el Cáncer’s transformative first year since the new brand launched.

This podcast is in Spanish.

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