Saffron and Original Inc. hosted their first joint event in Tokyo, focusing on creative collaborations and innovative branding strategies

A speaker passionately shares insights on creative branding during the collaborative Saffron and Original Inc. event in Tokyo.

Insightful Presentation at Event

The start of a new direction for place branding in Japan

Following the <a href="https://saffron-consultants.com/thinking/original-inc-and-saffron-announce-partnership-in-japan" target="_blank" rel="noreferrer noopener">announcement</a> of our partnership with <a href="https://www.originalinc.jp/" target="_blank" rel="noreferrer noopener">Original Inc.</a>, this week we were in Tokyo for a reception with members of the local and national communities to explore the current state and future of place branding in Japan. Representatives from real estate, nonprofit, IT, media, hospitality, and government were in attendance. Together, we discussed the challenges Japan faces in delivering an appealing global narrative despite the country’s rich and varied assets.
At the reception, we shared insights on how <a href="https://cbb22.saffron-consultants.com/results/Topten-results" target="_blank" rel="noreferrer noopener">Tokyo became the world’s most attractive city tourism brand</a> as reported in <a href="https://cbb22.saffron-consultants.com/" target="_blank" rel="noreferrer noopener">City Brand Barometer 2022</a> and heard from attendees about their experiences creating new directions for businesses and brands post-pandemic across Japan.

The strategic partnership combines Saffrons global expertise in brand experience, innovation strategy, and design with Originals local insight and pioneering approach to tourism and urban planning. Both independent companies share the ambition to empower Japanese public institutions, foundations, and businesses to position themselves as competitive global brands.

Saffron & Original Inc. hold event together in Tokyo

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