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Singapore case study (City Brand Barometer 2024, Business edition)
How to make brand work with human psychology
Why BIC's pen never needed a redesign
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Our reflections and what global brands can learn about resilience and the power of experience.
The winners in the AI race won’t just be technically advanced, they’ll have strong, trusted brands.
Trust, differentiation, and long-term value—strong brands give cryptocurrency projects a lasting edge in volatile times.