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Singapore case study (City Brand Barometer 2024, Business edition)
How to make brand work with human psychology
Why BIC's pen never needed a redesign
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How we helped AkzoNobel, Johnson Matthey, Voith and Serveo clarify their purpose and energise their people.
Our reflections and what global brands can learn about resilience and the power of experience.
The winners in the AI race won’t just be technically advanced, they’ll have strong, trusted brands.