Why memorable brands succeed, why different isn’t always better & more insights from the conference in Tel Aviv.

Creating value for brands

The Brand Managers conference brings together 900 brand and marketing managers setting new standards in industries like fashion, food, design and tech, and bringing cutting-edge insights from around the world.
We were happy to be <a href="https://saffron-consultants.com/journal/offf-2022" target="_blank" rel="noreferrer noopener">back</a> in Tel Aviv for this year’s conference where CEO and co-founder Jacob Benbunan presented ‘Make brand memorable’, a guide to how we create value for the brands we work with by making them unforgettable <a href="https://saffron-consultants.com/work" target="_blank" rel="noreferrer noopener">experiences</a>.

Whether it’s transforming something that already exists or creating something entirely new, brands mustn’t settle for simply being different. In order to be successful, brands need to create strategies, design and products that build trust, deliver on their promises, and integrate deeply into their customers’ real world experience.

Thank you to all of the other speakers and attendees. Special thanks to Firma for their continued friendship and Brand Academy for hosting again this year.
On the occasion of his visit to Tel Aviv, Jacob was interviewed by Globes, Israel’s leading business &amp; financial publication.

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