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  • 28 September 2023
  • Less than a min read

Designing Brand Identity

  • 28 September 2023
  • Less than a min read

The 6th edition of the iconic book on branding launches early 2024

Get ready for the sixth edition of Alina Wheeler’s renowned book, ‘Designing Brand Identity,’ launching early 2024.

Saffron’s collaboration with City of Vienna, celebrated as ‘the world’s most liveable city,’ has been selected as an outstanding global branding example. The work will be featured in the book as a case study and as a special presentation of place branding.

Our ambitions with the City of Vienna were comprehensive: to enhance services for residents, city employees, businesses, and students, while reinforcing Vienna’s modernity, and uniting civil servants around a shared vision.

This updated sixth edition of ‘Designing Brand Identity’ is a must-read for branding professionals. It simplifies branding, covers the essentials, and offers a practical roadmap for creating enduring and successful brands. The book is organised into three sections—brand fundamentals, process basics, and case studies. Co-authored with Rob Meyerson, it includes 50+ new case studies, over 100 branding topics, and features 800+ images, diagrams, and examples.

Hats off to the designer behind the book’s cover, Eddie Opara of Pentagram. Jacob Benbunan, Saffron’s CEO and co-founder, joined Eddie on stage at the Design Nation conference in NYC this past April, and we’re thrilled to see Eddie’s creative touch enrich this edition.