News
News
We worked with digital analytics leader, Contentsquare, to reimagine their brand identity and kickstart a new era for the company as they expand their all-in-one experience intelligence platform.
By bringing together the strengths of Contentsquare, Heap (acquired in 2023) and Hotjar (acquired in 2021) under Contentsquare’s master brand, the new unified brand identity reflects the business’s elevated commitment to providing an all-in-one Experience Platform that empowers businesses to unlock the full potential of their customer experiences.
With our reimagined identity, Contentsquare embodies a commitment to delivering solutions that are powerful and data-driven, but also approachable and intuitive, with human understanding at their core. We are now better positioned to empower businesses with smarter insights and a seamless experience, allowing them to thrive in a competitive digital landscape.
Jean-Christophe Pitie
CMO, Contentsquare
The new unified brand focuses on the concepts of ease and human understanding derived from Contentsquare’s central promise to share their knowledge of people through effortless analytics and insights.
This was captured through a visual and verbal identity that conveyed the feeling of ease and the benefits it brings, as reflected in the new tagline, ‘Insights that transform.’
Simple, accessible and adaptable, the new identity is now positioned for Contentsquare to reach businesses of any size, from SMBs to mid-market and enterprise clients, that care about digital journeys.
To empower Contentsquare to bring their new positioning to life, we worked with transversal teams to create a set of brand values that reflect Contentsquare’s promise and behaviours that foster their company culture.
We created a new Contentsquare identity that unifies the three brands and promises a frictionless delivery of necessary business insights. Boldly differentiated within the tech sector, the new Contentsquare brand sends a strong signal to the market that it intends to be the 'go-to platform for understanding people' by putting humanity at the heart of its identity. At Saffron, we are deeply committed to creating memorable, ambitious brands that know how to engage to deliver impactful business results. To do this, we collaborate on the external aspects of a brand and the internal company culture. With Contentsquare, which has such a focus on effortless service, we knew it would be important to work across teams to create new behaviours that match their external vision. We look forward to the new Contentsquare brand achieving this vision for its clients together with its people.
Luz Erhardt
Chief Client Officer
