Engel & Völkers wins Inman Innovator Award

The recently revealed Engel & Völkers brand refinement, created in collaboration with Saffron, has been named the Top Marketing or Branding Campaign of 2023 at the Inman Innovator Awards in Las Vegas.

After two years of development, the refinement resulted in a digital-first brand experience that stays true to heritage while supporting global expansion in both digital and physical environments.

‘Our network has not only embraced this refinement, but the industry has clearly taken notice. With this refinement, we’ve been able to retain our brand identity and celebrate our heritage while further carving out our competitive edge in the market and enabling our network to continue marketing themselves and their listings with the utmost distinction,’ stated Katelyn Castellano, Senior Vice President of Marketing, Engel & Völkers Americas.

Since 1998, the Inman Innovator Awards have honoured companies, individuals, and new technology that increase productivity, efficiency, and transparency for consumers and real estate professionals.