• 25 April 2024
  • 3 min read

Fast Company Middle East Innovation by Design Summit

  • 25 April 2024
  • 3 min read
Members of a panel are seen onstage from above

Designing for the experience economy

More than 450 artists, designers, tech experts and futurists gathered in Doha for the Innovation by Design Summit, exploring emerging trends and ideas in architecture, design and sustainability. The conference offers a platform for cross-sector collaboration through workshops, panels and presentations. 

Close-up of Saffron's Gabor Schreir onstage as part of the panel 'Are we designing for the experience economy?'

As part of the panel ‘Are we designing for the experience economy?’, Saffron Chief Creative Officer Gabor Schreier contributed to a dialogue on cultivating memorable experiences for people through the intersection of design, engineering, marketing and interface.

  • Close-up of panel speakers
  • Close-up of Gabor Schreier onstage as seen from the audience

Moderated by Suha Hasan, Fast Company Middle East Correspondent, the panel included industry peers Hamad Mubarak Al-Hajri (Founder and CEO, Snoonu), Ahmad Kattan (Concept Designer & Architect), and Jack Holloway (Head of Product Experience, Landor), representing some of the diverse perspectives shaping the design landscape.

The Innovation by Design Summit highlights the importance of cross-sector collaboration. Events like these foster meaningful exchange, helping organisations improve their understanding of industry challenges and collaborate to innovate towards the future.

It was great sharing the stage to exchange ideas about the importance of designing meaningful experiences for people. Despite the benefits of technology and AI, fortifying human interactions as part of a curated experience remains the key to building memorable brands in the future.

Gabor Schreier

Chief Creative Officer, Saffron

A special thank you to event hosts Fast Company Middle East, Msheireb Properties and Doha Design District.