Ria launches new global tagline

Congratulations to our client Ria on the launch of their new global tagline, ‘Money where you need it.’

The tagline reflects Ria’s commitment to delivering essential financial services worldwide and their mission to help people stay connected through fast, secure, and affordable money transfers, when and where they are needed most.

Our collaboration with Ria has focused on creating a unified and impactful brand identity. Together, we developed a comprehensive positioning framework which helped to crystallise Ria’s unique strengths and communicate their key messages effectively to audiences across the globe.

By defining Ria’s brand pillars, we translated the framework into clear and consistent messaging, culminating in the new tagline, which now sits at the heart of their brand communications.

We are excited to continue this journey with Ria, as they expand their reach and drive innovation and financial inclusion for communities worldwide.