• 14 May 2024
  • 2 min read

Saffron welcomes Charlotte Black as Executive Director of Strategy

  • 14 May 2024
  • 2 min read
Charlotte Black in Saffron Brand Consultants's London office

Strengthening our strategic firepower

We’re thrilled to welcome Charlotte Black back to Saffron in the newly created role of Executive Director of Strategy.

Charlotte will lead our global strategy team across offices and help drive our overall business growth, working closely with Strategy Directors Paloma Castiñeira, Chelito Rubio and Mark Schumacher.

Charlotte has a background in both consultancy and in-house brand and marketing roles. In her previous tenure at Saffron, Charlotte was an instrumental strategist in our work with Meta, The Crown Estate, Xplor and Sonae.

Her experience in leadership positions with clients such as Sony Music Group, Jaguar Land Rover, AstraZeneca and Loewe has seen her help some of the world’s most influential organisations build businesses, brands and experiences to be proud of.

Charlotte is an experienced and trusted board and senior management advisor, with extensive global expertise in both developed and emerging markets. She brings a wealth of experience in building teams, developing disruptive market offers and delivering brand experience for clients globally. She will use this knowledge to shape our strategic offer and will have a particular focus on continuing to drive Saffron’s capabilities across research, semiotics and our approach to AI.

Charlotte Black and Saffron CEO and cofounder Jacob Benbunan in Saffron Brand Consultants's London office

‘Returning to Saffron and its vibrant, valued community at such a time of growth for the business is an unparalleled opportunity. The ambitions of the company, as well as the high calibre of the existing team, offers a unique environment that values curiosity, diversity and an appetite to achieve more. It’s a business I can’t wait to be a part of again.’ 

- Charlotte Black, Executive Director Strategy, Saffron Brand Consultants

‘Charlotte has always demonstrated how ambitious she is, both for her team and for our work at Saffron in equal measure. She brings a rigour and depth of experience that will help drive us into our next phase of growth. Charlotte’s return brings passion for a collaborative leadership style, she personifies a new approach in how we want to lead and engage our strategy team.’ 

- Jacob Benbunan, CEO, Saffron Brand Consultants

From all of us at Saffron, welcome back Charlotte!