VRT relaunches pop radio station MNM

VRT has entered a poptimistic new chapter in their ongoing transformation with the relaunch of pop music radio station, MNM.

The rebrand signals a change in programming, including a new lineup of prime time hosts supported by fresh scheduling and promotions, as well as an engaging new baseline: Make Life Sing.

MNM is the second radio station we have worked with VRT to rejuvenate, following the successful rebrand of Studio Brussel last year. Each project has been part of a wider strategy to help transform the Flemish public broadcaster into a modern, consumer-facing media brand that inspires, informs and connects with its public.

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Case study coming soon.