Our collaboration with Flemish broadcaster VRT to relaunch MNM ushers in a fresh era and continues their brand transformation.

Make Life Sing

VRT has entered a poptimistic new chapter in their ongoing transformation with the relaunch of pop music radio station, MNM. The rebrand signals a change in programming, including a new lineup of prime time hosts supported by fresh scheduling and promotions, as well as an engaging new baseline: Make Life Sing. MNM is the second radio station we have worked with VRT to rejuvenate, part of <a href="https://saffron-consultants.com/work/vrt" target="_blank" rel="noreferrer noopener">our ongoing collaboration</a> including brand identities for their platforms <a href="https://saffron-consultants.com/journal/vrt-relaunches-ketnet-and-ketnet-junior" target="_blank" rel="noreferrer noopener">Ketnet</a>, <a href="https://saffron-consultants.com/work/radio-1" target="_blank" rel="noreferrer noopener">Radio 1</a>, and <a href="https://saffron-consultants.com/work/studio-brussel" target="_blank" rel="noreferrer noopener">Studio Brussel.</a> Each project has been part of a wider strategy to help transform the Flemish public broadcaster into a modern, consumer-facing media brand that inspires, informs and connects with its public.

Still want to know more? <a href="https://saffron-consultants.com/contact" target="_blank" rel="noreferrer noopener">Get in touch</a>.

VRT relaunches pop radio station MNM

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