Launching the new brand we created for a leading Azerbaijani telecom enabling meaningful connections.

Championing moments that matter

Congratulations to Bakcell for launching their new brand we created together. The new <a href="https://saffron-consultants.com/work/service/brand-positioning" target="_blank" rel="noreferrer noopener">positioning</a> and <a href="https://saffron-consultants.com/work/service/brand-identity" target="_blank" rel="noreferrer noopener">identity</a> highlight Bakcell’s central role in enabling meaningful connections for the Azerbaijani people as one of the country’s leading telecommunications providers. The positioning ‘Making moments that matter’ is applied across every aspect of Bakcell’s business, from comms and TV to retail and product. Bakcell’s new visual identity centres around a dynamic star system: a set of interlocking pieces that reflects diversity within a collective that is constantly evolving. The redesigned retail experience focuses on immersive spaces that promote memorable interactions between Bakcell customers, employees and the newest technologies in their market. With a new verbal identity, Bakcell uses their voice as a champion for Azerbaijanis as they strengthen relationships with their communities and what matters to them most.

A new vision for Bakcell

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A new vision for Bakcell

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