Somebody asked me recently what my books are about – quite simply – Perception and Reality.
Everything about bankrupt
is a mess. Including its brands. All that remains after the fire sale will need very quick and clever management. Here are a few thoughts on what could be done.
Jacob’s on the
weekly audio digest. He discusses some of Spain’s most well known brands and how they’ve become so remarkably successful.
Business School recently awarded Bankinter, Repsol and R their prestigious Brand Centre Award. Jacob Benbunan, CEO of Saffron, was personally involved in each of these projects – Bankinter while at Saffron and Repsol and R while at Wolff Olins.
Jacob and Gabor, together with Vueling’s founder Carlos Muñoz, will present at the
Design Conference in Mainz on June 18. They will highlight the client/advisor relationship between Vueling and Saffron which has produced award-winning work.