London risks being sunk by American, other EU and Asian cities

Views: City Business Brand Barometer

London risks being sunk by American, other EU and Asian cities

– London projects powerful image but only comes in seventh in ranking behind NYC, LA, Paris and Tokyo – Saffron’s study ranks the world’s largest cities based on a comparison of their business assets and brand strength – Challengers Mexico City, Moscow and Melbourne catching up fast Watch out leading business cities of the world – Saffron’s new analysis into the world’s strongest business city brands shows that Mexico City, Moscow and Melbourne have forged ahead from regional importance to join a new wave of magnetic global cities. These ‘challengers’ have what it takes to attract businesses and FDI - but their brand is just beginning to catch up with reality. The analysis also shows that Dallas and Philadelphia aren’t ...
Gabor in action!

News: Encuentros Brandemia_

Gabor in action!

Last month Gabor Schreier, our Exec. Creative Director, was invited to speak at ‘Encuentros Brandemia’. These are a series of afternoon talks organized by the Brandemia Team, a leading Spanish online portal covering worldwide branding news and resources. ‘Encuentros Brandemia’ are aimed at engaging the branding community in Madrid and spreading the word about the branding world. Saffron has been the second consultancy happy to participate and with Gabor we added our spice to these events, for sure. Gabor presented and entertained the audience with cases such as A1 Telekom Austria, Volotea or Panda Security. His characteristic mix between German rigor and Saffronesque humor engaged the audience and will certainly evoke memories of a fun and insightful afternoon. Have a ...
Thought Leadership Boot Camp

News: Professional Services

Thought Leadership Boot Camp

We hosted the latest in our series of Professional Services breakfast events yesterday with a Thought Leadership Boot Camp. A simple concept on paper that’s incredibly hard to achieve in the real life environment of a top tier international professional services firm, attendees were taken through global best practice in the area, heard about Saffron's top tips for developing effective thought leadership, and swapped notes on what worked - or didn't - at their firm. For those who weren't able to make yesterday's date, we're repeating the event on March 18th. Email emma.fairclough@saffron-consultants.com for more.
Thought Leadership in professional services – how high is the bar?

Views: Thought Leadership

Thought Leadership in professional services – how high is the bar?

McKinsey do a lot of it, economist Jim O’Neill is probably one right now and in the depths of the financial crisis you couldn’t move for Robert Peston’s opinions. Thought leadership is a bit like charisma – hard to describe but much easier to spot. In our increasingly saturated digital media environment the demand for thought leaders is growing exponentially but what is it and how do you “do it”? Tough call Joel Kurtzman of Booz & Co originally coined the term thought leadership nearly 20 years ago in their publication “Strategy+Business” and it caught on. More recently Forbes proposed that the moniker be reserved for people or companies who are “capitalizing on the dramatically enhanced brand equity ...
2015: Looking ahead

Views: Ping Pong

2015: Looking ahead

Predicting the future is often said to be something of a fool's errand. But we bet we're not alone in thinking about how the world is changing from one year to the other and how those changes might impact our own business - and those of our clients. So we thought we'd take some of the issues that have been top of mind at Saffron lately and share them with you. Our first Ping Pong of the year, then, peeks into the future and gathers together a few of the team's thoughts on what should ambitious brands do more of in 2015 and beyond. Press play to hear: Ian on why brands need to think more like ...
St. James Velo Games

News: Events

St. James Velo Games

We were delighted to play our part in a fundraising event hosted by our clients St. James. The St. James Velo Games, sporting a Saffron identity, took place on the 29th of January at the Olympic Velodrome and saw contestants competing in a series of intense races all for the good cause of raising money for the Berkeley Foundation which supports young people, their families and their communities. More images of the day at Matt Livey's site.
Volotea in the top 10 best airlines worldwide

News: Congrats!

Volotea in the top 10 best airlines worldwide

We are very happy to inform you all that Volotea, one of our dear clients, is now among the top 10 most comfortable airlines in the world and one of the best to travel with children, according to eDreams. And, as if that wasn’t sufficiently rewarding, Volotea also stands out as the best airline in Spain, ahead of Iberia, Air Europa and Vueling. Every year eDreams publishes a ranking that evaluates all airlines worldwide in many different aspects. This ranking is entirely based on feedback received from travellers. This year eDreams analysed no less than 90,000 inputs whose results rank Volotea within the best airlines in the world in terms of comfort and friendliness towards children. From Saffron ...
Sorry, what was your brand name again?

Views: Chinese brand names

Sorry, what was your brand name again?

For the last couple of weeks I have been struggling with the decision of buying a new smartphone. In the pursuit of the ideal smartphone that suits my needs, the brand issue inevitably came up. Even though the obvious choice would be a brand like Apple, Samsung or Sony, which would make me feel safe and comfortable, I have started to look into more affordable options and asking tech-savvy friends for suggestions. And quite unexpectedly, Chinese brands started to pop up. Chinese technology brands, like many other Asian brands, have had not positive quality connotations in the past, having been considered the cheaper and inferior option to the Western ones. However, today we see that as they become more ambitious ...
IQ + EQ = £€¥$

Our Approach

IQ + EQ = £€¥$

Saffron helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas. We started Saffron in 2001 with a simple but compelling vision: to build a brand consultancy as strong in its strategic thinking as it was in its creativity. We believe that great brands that capture people’s imagination and make a difference to their lives are built on a powerful mix of IQ + EQ. The IQ part is the rational, evidence-based analysis – the fundamentals without which the brand simply couldn’t function. The EQ part is the emotional and more intuitive, judgment-based understanding – the insights that can propel a brand from simply being in the race to winning it. We see it ...
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